An image is worth a thousand words
Michelle undertakes commissions from companies and advertising agencies based in Andalucia wishing to promote their products internationally. The image you see on the right was not only used as the lead image for an advertising campaign for Arcos Gardens it also evolved into an integral part of the companies Corporate Identity.
The success of a photo-based advertising campaign depends entirely on the quality of the image and the power of that image to arrest the attention. The imagery has to be strong and powerful in order for the advertising campaign to succeed.