November 2010, HotelEssencePhotography.com

The most important news from this season is the launch of a new website solely and exclusively dedicated to hotel photography.

In the hospitality industry of today, images that simply depict a hotel’s specific amenities and architecture are not enough. The global traveller wants more – images that reveal the intrinsic qualities of a hotel, showing what it actually feels like to be a guest.

The aim of Hotel Essence Photography is to capture the personality of the hotel in such a way that the viewer feels compelled to say, “take me there!”. Photographs that portray the idiosyncrasies of the individual establishment and display its real heart. To view a selection of Hotel Essence imagery please visit the Hotels page.

After 17 years of experience as a professional photographer, Michelle Chaplow developed the concept for Hotel Essence Photography. Michelle’s impressive experience in this niche market – and that of the team behind her – places Hotel Essence Photography in a unique position to manage luxury hotel photography projects around the globe.